Legal
Privacy Policy
Last updated: 15 May 2026
This Privacy Policy explains how [REPLACE: Legal entity name] ("we", "us", "our"), operating the website https://thebrandrefresh.com, collects, uses, and shares information about you. It applies to visitors of our website and to people who contact us about our services.
We are the controller for the personal data described in this policy within the meaning of the EU General Data Protection Regulation (GDPR).
1. Who we are
[REPLACE: Legal entity name]
[REPLACE: Street, postal code, city, country]
[REPLACE: Company / VAT registration number]
Email: hello@thebrandrefresh.com
2. What data we collect
We collect personal data in the following situations:
- When you contact us. If you email us or submit a form, we receive the contents of your message and any contact information you provide (typically name, email address, and any context you choose to share about your business).
- When you visit the website. Our hosting provider processes standard server logs (IP address, user agent, referrer, requested URL, timestamp) for the purpose of operating the site securely and reliably. These logs are retained briefly and not used to profile you.
- If you become a client. We may process additional information necessary to deliver our services and meet our legal obligations (for example invoicing details, account access for platforms you ask us to manage on your behalf).
3. Why we use it (lawful basis)
- To respond to enquiries — based on our legitimate interest in answering questions about our services, or where you've asked us to take pre-contractual steps (Art. 6(1)(b) and 6(1)(f) GDPR).
- To deliver services to clients — based on the contract between us (Art. 6(1)(b) GDPR).
- To run and secure the website — based on our legitimate interest in operating a functional and secure service (Art. 6(1)(f) GDPR).
- To meet legal obligations — for example tax and accounting requirements (Art. 6(1)(c) GDPR).
4. How long we keep it
We keep personal data only as long as we need it for the purpose we collected it for, plus any retention period required by law. Enquiry emails are typically kept for up to 24 months unless they become part of an ongoing client relationship. Invoicing and tax records are retained for the period required by applicable accounting law in our jurisdiction (typically 7 years).
5. Who we share it with
We don't sell your personal data. We share it only with service providers who help us operate the business, under contract and only to the extent needed:
- Hosting: Vercel Inc. (United States) — hosts and serves this website. Data transfers are protected under the EU–US Data Privacy Framework and Standard Contractual Clauses where applicable.
- Email: [REPLACE: e.g. Google Workspace, Fastmail] — processes incoming and outgoing email correspondence.
- Accounting: [REPLACE: accounting / invoicing provider, if applicable].
We may also disclose personal data where required by law, by a court order, or to protect the rights, property, or safety of our business, clients, or others.
6. International transfers
Some of our service providers are based outside the European Economic Area. Where this is the case, we rely on appropriate safeguards such as adequacy decisions, the EU–US Data Privacy Framework, or Standard Contractual Clauses approved by the European Commission.
7. Your rights
Under the GDPR, you have the right to:
- Access the personal data we hold about you;
- Request that we correct inaccurate or incomplete data;
- Request that we erase your personal data;
- Restrict or object to certain processing;
- Receive your data in a portable format;
- Withdraw consent at any time where processing is based on consent;
- Lodge a complaint with a supervisory authority — in the Netherlands this is the Autoriteit Persoonsgegevens; in your country of residence the equivalent national regulator.
To exercise any of these rights, email hello@thebrandrefresh.com. We will respond within one month.
8. Cookies
This website uses only strictly necessary cookies required for it to function. We don't use analytics, marketing, or advertising cookies. See our Cookie Policy for details.
9. Changes to this policy
We may update this policy from time to time. The "Last updated" date at the top reflects the most recent revision. Material changes will be highlighted on this page.
10. Contact
For questions about this policy or how we handle your data, email hello@thebrandrefresh.com.